Large Mega-Retailers seem to have the market cornered these days. How does the small retailer even the playing field without the element of sheer size on their side?

With the right tactics, small is beautiful! Large organizations are mired in bureaucracy and politics with too many layers of management. The small retailer can be much closer to the customer and make changes at lightening speed compared to retail behemoths.

As a store owner and manager:

• You aspire to create the ultimate brand
• You are passionate about customer loyalty and building clientele
• You want market leadership in spite of your smaller size
• You want to position your business to prosper in challenging times when big competitors fail
• You want to exploit the advantages of being smaller and build your business

It's unfortunate that 99% of small retailers feel intimidated by large retailers and resign themselves to losing to the goliaths of the industry. With our powerful manual Business Strategies for the Single Store Entrepreneur, owners will discover strategies that:

• Exploit the power of being smaller
• Empower the smaller retailer into building a crack sales team with The Retail Institute's Employee Profile System and supporting strategies
• Build powerful brand identity, closer to the customer much faster than the large retailer
• Promote your store with a personal feel at little or no cost with Special Events
• Take advantage of technology to create powerful on-line presence and build business
• Create the Ultimate Customer Experience through powerful customer surveys that follow our proven structure
• Tap the power of e-commerce to go Global out of one small store
• Build your Unique Sales Proposition (USP) that no large retailer can ever deliver

Our powerful manual content includes:

Part A - EMPOWER YOUR STORE TO COMPETE WITH GOLIATH

• Why Smaller Retailers CAN compete with the big players
• Assessing the qualities of the small retailer that can build business
• Elements of the customer experience that only small retailers can deliver
• How smaller retailers can get closer to the customer
• How to rapidly evolve to a customer driven organization and leave the big competitors behind
• Understanding the structure of large retailers and how they manage change  

Part B - DEVELOP YOUR CRACK SALES TEAM AND LEAVE GOLIATH IN THE DUST

• How smaller retailers can build better teams that produce optimal sales
• How to lead your crack team to eclipse weak "cookie cutter" sales people in large organizations
• Small store tactics to reduce turnover that plagues large retailers
• Small store programs that maximize employee loyalty and productivity
• Tapping into employee knowledge and opinions using our 360 degree feedback system

Part C - USE THE POWER OF TECHNOLOGY TO LEVEL THE PLAYING FIELD

• Create a powerful world wide web image at little or no cost
• How to evolve into a powerful e commerce presence with self-managed systems
• Going Global through The World Wide Web
• Developing powerful vendor relationships with Just In Time inventory and drop ship systems
• Creating big store strengths with small store resources

Part D - BUILD YOUR BRAND AND GET CLOSEST TO THE CUSTOMER

• Training staff to effectively engage with your customers beyond the abilities of the large retailer
• Driving your brand and customer experience through the ideas and attitudes of your customers
• Powerful tactics that create bonds and loyalty with your customer base
• Creating two way communication through customer surveys
• Energizing your brand through customer connections and intimate environments

Part E - HOW TO USE YOUR SIZE TO BUILD THE BEST UNIQUE SALES PROPOSITION

• How smaller retailers can capture market trends faster than the big competitors
• How smaller retailers can experiment with markets faster and leapfrog the big retailers
• How small retailers can connect with the customer and deliver better customer service
• How small retailers can deliver all of the elements of the perfect customer experience
• How to make your crack sales team build long term relationships and customer loyalty

Part F - HOW TO DELIVER QUALITY AS DEFINED BY THE CUSTOMER

• Get close to your customers and develop THEIR perception of quality
• Deliver the quality experience only small retailers can create
• Create ongoing quality improvement programs at lightening speed
• Improve quality through your small store Point of Sale system
• Smaller retailers can easily reduce overhead without compromising quality

Part G - THE FUTURE IS BRIGHT FOR SMALLER RETAILERS

• Future Technology innovations for the small retailer
• Sales team elements that will forever level the playing field
• Getting to market first every time
•  Looking forward as a smaller retailer