RETAIL CORPORATE ASSET PROTECTION MANUAL on DVD 2009

This manual is complimentary to our Retail Loss Prevention Workshop Manual that focuses on inventory protection at store level.

Corporate Asset Protection for Retailers in these challenging times is critical to their long term survival. While store employees must be trained and vigilant in protecting merchandise at store level, asset protection at Corporate level involves a much deeper understanding of the challenges of safeguarding the company against competitive assaults, brand sabotage, I.T. hacking and much more.

Our Asset Protection Manual for Corporations involves best policies and practices for:

1. Brand Protection
   
   Understand why your Brand Equity is your most important asset beyond your stores and merchandise. Develop policies that are critical to the positive development of your brand as well as how to protect it from degradation from competitors, employee behavior and lethal operations decisions.
   
    
2. Retail Locations Protection
   
   Develop plans to protect key real estate locations and agreements from competitors and landlords. Negotiate leases with more powerful succession options and determine when to use rental agreements instead of leases.
   
    
3. Non Merchandise Assets
   
   Develop policies and practices that safeguard and track non merchandise assets with financial modeling that determines when these assets should be replaced at minimal long term costs. Evaluate other options such as leasing, rental or buying used whenever less expensive.
   
   
    
4. Proprietary Information
   
   Implement safeguards and policies that document specifically the realm of your proprietary information. Develop an off site storage center in the event of a disaster. Create a control hierarchy for proprietary information and train all involved staff on how to protect this vital data and software.
   
    
5. Employee Sensitive Information
   
   Develop best practices to protect sensitive employee information. Safeguard information in compliance with government privacy acts and prevent risks of competitor poaching or employee stalking.
   
    
6. Vendor and Supplier Information
   
   Keep sensitive vendor lists, prices and inventory data protected from both customers and competitors alike. Understand safe document flow and train staff how to control and safeguard this critical inside information.
   
    
7. Point of Sale Data
   
   Implement the ideal hierarchy of control and reporting through your Point of Sale terminal. Protect sensitive information such as sales and inventory activity.
   
    
8. Cash Assets
   
   Implement effective protection of cash assets and address issues of key and password security. Keep your organization's cash assets secure through elements of employee turnover.
   
    
9. Future Corporate Strategy Plans
   
   Develop effective documentation systems that control critical corporate information such as future expansions, relocations, merchandise expansions and Human Resource strategies.
   
    
10. Covert Investigations
    
    Develop strategies and practices to effectively launch covert investigations within the organization when required to protect the best interests of the company. Implement covert investigation when external breaches may compromise the security of corporate assets.
    
     
11. Protecting Customer Relations
    
    Develop policies that enhance and protect customer relationships. Measure customer service levels and secure long term loyalty. Develop best practices that reduce the risks of customer dissatisfaction and the loss of established clientele.
    
    
     
12. Corporate Shrink Objectives
    
    Ensure that all employees are highly aware of shrink risks and current results. Set ambitious goals at corporate and store level and action plans to continually improve shrink results within the organization.
    
     
13. Eliminating Parasitic Costs
    
    Understand what parasitic costs are and how they erode company profits without contributing to the customer experience. Develop criteria for parasitic costs and a strategy on how to eliminate them while preventing them from creeping in again.
    
     
14. Liability Protection & Documentation
    
    Implement documentation and policies to properly record events that may generate liabilities in the future for the organization. Protect the company against lawsuits from competitors, customers and even employees.
    
     
15. Employee Morale and Retention
    
    Develop feedback systems that quantify employee morale and loyalty to the company. Reduce turnover and build a powerful organization with senior employees generating optimal productivity.
    
     
16. Internet Threats
    
    Understand and train staff how current internet threats can compromise corporate integrity and security. Any employee who uses
    the company's computer resources on line should understand current scams, schemes and dangers.
    
     
17. Secure Succession Planning
    
    Implement a systematic succession plan that effectively balances internal career promotions as well as promotes the influx of external talent in the marketplace.
     
18. Wireless Network Protection
    
    Implement up to date encryption levels on local wireless networks to protect your organization from hacking and sabotage. Learn how
    hackers steal and sell corporate information to competitors that can destroy your business.

THIS MANUAL IS A MUST FOR ALL ORGANIZATION THAT WANT TO SAFEGUARD THEIR MOST IMPORTANT ASSETS IN THESE CHALLENGING TIMES.