Gain the Competitive Edge Workshop

This workshop will enable any evolving and progressive retailer to generate substantial increases in market share by developing Your Competitive Edge strategy.

The workshop will guide your management team through a process of evaluation from various perspectives:

• Classic SWOT analysis
• Competitive Market Surveys
• Staff optimal profile evaluation
• Customer Opinion surveys
• Strategic Market Share Planning

Smaller retailers can gain more market share by exploiting their existing attributes and gaining The Competitive Edge. Most important of all, the workshop will enable corporate leaders to pinpoint weaknesses and develop tactics to correct them.

This Workshop is a MUST for all retailers who want to maximize sales by ensuring that all staff understand and exploit your organization's existing strengths, characteristics and assets.

The Competitive Edge Workshop will guide a progressive retail organization though a systematic approach that pivots around delivering the optimal customer experience based on

• Service
• Selection
• Value
• Convenience
• Ambiance

Upon completion of The Competitive Edge Workshop you'll have the strategy to develop a leadership position in the market with optimal sales, and the employee profile that will enable you to build the team over the long term that will make it happen!

Table of Contents of THE COMPETITIVE EDGE WORKSHOP

COMPETITIVE EDGE WORKSHOP

COMPETITIVE EDGE WORKSHOP

Overview

Objectives

Approach

PHASE 1

1.        Evaluating your Organization

2.        Evaluating Your Employee Profile

3.        Evaluating the Competition

4.        Customer Feedback

PHASE 2

After information is gathered, your team will be able to develop the strategies to generate a leadership position in your marketplace

PHASE 3

1.        CREATE YOUR COMPETITIVE EDGE

Review the Competitive Edge Workshop with Your Stores

Phase 1 Step 1 Self Evaluating your Organization

Phase 1 Part 2 Evaluating Your Employee Profile

Developing your Employee Profile

Phase 1 Part 3 – Evaluating the Competition

Phase 1 Part 4 – Customer Feedback

Obtaining Customer Opinions

How to Conduct the Customer Survey

Phase 3 Developing Your Competitive Edge

Competitive Field Survey  (Use the identical form for self and competitor evaluation) 

PUTTING IT ALL TOGETHER

Action Plan

Addressing your Company’s Strengths

Addressing Your Company’s Weaknesses

PART A

What are considered your Company’s top three strengths that can be exploited

PART B

What are considered your Company’s most serious three weaknesses that must be corrected

PART C

How did you compare to your competition? List the top three factors that make you superior to your competition. List the most serious three factors that make you inferior to your competition

PART D

How did customers think of your organization? List the top three issues of perceived strength. List the three most serious issues customers revealed about your organization. Focus on actions that will build loyalty

Summary