THIS COURSE HAS BEEN SLASHED TO $99 FOR JUST A FEW MORE DAYS!

Do You want to be a Legendary Retailer?

This Course is in our proprietary format, designed to give progressive store managers the tools they need to effectively achieve retail excellence.

The Retail Equation for Store Managers 2010 is the complimentary course in support of The Retail Equation for Corporate Leaders.

This course is designed to give store managers optimal training and
skill sets.

This course will reveal for you secrets of contemporary success tactics within small to medium retail organizations particularly as they grow and evolve. Learn the secrets of Power Retailing and become the best manager in your chain!

The course is composed of five strategic modules. The course material is outlined below. All modules have a multiple choice exam that enables retail organizations to easily evaluate and monitor acquired knowledge by corporate students of the course.

This course will enhance the effectiveness of any store manager by giving them the business and team building skills and knowledge to generate results while controlling operating costs.

The course is ideal for:

• Evolving retail organizations that wish to train existing managers at a nominal cost to be successful in a hyper-competitive market.
• Retail organizations that wish to promote store staff to retail management positions. Management candidates will receive the skill sets to be successful and effective in their first management appointment.
• Existing or aspiring store managers can purchase this affordable course on their own and round out their skills. Modern concepts within the course may be introduced into their organization. The skills and knowledge gained through the course will give these employees a distinct advantage over their peers lacking this level of training.

Course Material:

Who will benefit from The Retail Equation
How to Use This Course
Use The Retail Equation for Ongoing Reference
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1. Customer Service and Loss Prevention

Understanding Today's Consumer

Time Starvation

Major Distractions

High Expectations but Cynical

Well Informed

Fleeting Loyalty

Expects Selection

Highly Value Driven

Birth of Niche and Ethnic Markets

Roller Coaster Consumerism

Lifestyle Consumer

High Debt Load

Social Dimensions – Families

Demographics – Baby Boomers; Teens; Singles

Customer Service Approached as a System

Numbers Game

Approach Policy

On the floor activity

Six Steps in the Optimal Customer Service System

Handling Objections

Handling Difficult Customers

Handling Many Customers

Loss Prevention and Customer Service
The Impact of Loss Prevention on an Organization
The Benefits of a Loss Prevention Initiative
Loss Prevention Definitions
Needs Versus Wants Retailing
The Relationship Between Customer Service and Loss Prevention
Today's Customer Profile

The Altruistic Approach to Customer Service

The Six Step Sales System

1. Greeting

2. Listening and Qualifying

3. Demonstrating

4. Evaluating

5. Closing

6. Post Closing

Contemporary Closing Strategies
Developing Your Competitive Edge Closing Difficult Customers
Dealing with Multiple Customers
Traffic Conversion Concepts
Loss Prevention in Retail 

Loss Prevention Definitions.
Employee Benefits to Loss Prevention
Classic Sources of Losses
Key Elements in Contemporary Loss Prevention
Employee and Customer Safety
The Single Variable Behavior Curve
The Psychology Behind External Shrink
Strategies to Reduce External Losses
Identifying Suspicious Behavior
Prevention Before Apprehension
Apprehension Process
Handling Apprehensions When Things Go Awry

Cash Desk Losses – Overview
Credit Card Losses
Cash Fraud
Check Fraud
Identifying Suspicious Behavior at the Cash Desk
Internal Theft Sources
Internal Theft Psychology
EAS Systems

Proprietary Information and Brand Equity

2.  Store Metrics and Financial Management

Benefits of Store Metrics
Underlying Philosophy
High Performance Teams
Basic Store Metrics focusing on Individual Contribution
Advanced Store Metrics for the Individual
Financial Management Store Level Metrics

3.  Business Building Strategies

Business Building Philosophy
Unique Sales Proposition (USP)
Developing Your Competitive Edge
Clientele Building
Special Events
Store Level Differentiation
Store Level Focus Groups

4.  Leadership and Motivation

Building a High Performance Team
Employee Commendation Program
Hiring and the Employee Profile System
Objective Setting
Motivating the Average Employee
Leadership Styles

5.  Merchandising Strategies

Leadership Styles
Merchandise to drive sales
Merchandise Plans