The Retail Institute Store Merchandising Manual

Here is another one of our inexpensive alternatives to the high cost of composing and writing your own Store Merchandising Manual from scratch. The manual comes in Adobe Acrobat format as well as Microsoft WORD. You can easily add your logo to the pages and cover to give it a custom institutional appearance.  Your own staff can easily add, modify or delete pages, change phrases or numbers.

The comprehensive manual is all inclusive, and is updated with the most contemporary practices for progressive organizations. The manual includes these topics:

PART A. GENERAL MERCHANDISING OBJECTIVES

A.1    Silent Selling through your Merchandise Plan

A.2    Customer Perception and Branding through Merchandising

A.3    A Fresh Look Through Merchandising

PART B. FLOOR PLAN MERCHANDISING

B.1    The Hierarchy of Store Real Estate

B. 2   Developing a Plan-o-gram

B.3   Measuring Floor Plan Performance

B.4   Merchandising Secrets to Increase the Average Sale

B.5   Adding Store Flexibility to a Corporate Merchandising Plan

B.6   Increasing Traffic Through Merchandising