This Manual is in our proprietary format, designed to give Corporate Leaders the tools they need to effectively achieve retail excellence in their stores at a strategic and planning level.

The Retail Equation for Corporate Leaders is the complimentary manual in support of The Retail Equation for Store Managers.

Our 2010 Edition also includes our Winning Business Plans manual as a free bonus. This manual is ideal for start up retailers or evolving organizations that wish to refine their operation.

This course manual trains corporate leaders to think and plan in a strategic and structured manner. The Retail Equation for Store Managers supports the corporate plan from an in-store execution viewpoint.

This course is designed to give corporate leaders at all levels the optimal training and skill sets to be successful within small to medium retail organizations particularly as they grow and evolve.

This program is ideally suited for owners of retail organizations that are in a start up phase or existing retailers positioned for growth. The files bundle is in MS Word and can be easily customized and edited to specifically suit the characteristics and culture of your organization.

The Retail Equation for Corporate Leaders is the perfect educational program for growing retail organizations that insist on consistent and contemporary training for all of their senior team players.

The course is composed of five strategic modules. The course material is outlined below. All modules have a multiple choice exam that enables retail organizations to easily evaluate and monitor acquired knowledge by corporate leaders of the course.

This course will enhance the effectiveness of any head office manager by giving them the business building skills and knowledge to generate results. This course also puts all strategic thinkers on the same wavelength and creates a synergistic and powerful leadership team.

The course is ideal for:

• Evolving retail organizations that wish to train existing Head Office staff at a nominal cost to be successful in a hyper-competitive market.
• Retail organizations that wish to promote store management staff to Head Office positions. Management candidates will receive the skill sets to be successful and effective in their new Head Office appointment.
• Existing or aspiring corporate leaders can purchase this affordable course on their own and round out their skills. Modern concepts within the course may be introduced into their organization. The skills and knowledge gained through the course will give these employees a distinct advantage over their peers lacking this level of training.

Course Material:

• Who will benefit from The Retail Equation
  How to Use This Course
  Use The Retail Equation for Ongoing Reference

1. Strategic Planning and Brand Positioning

• Developing your corporate vision
  Creating your Mission Statement
  SWOT Analysis
  Evaluating Brand Positioning
  Competitive Surveys
  Mid Term and Long Term Planning
  Market Share

2.  Financial Modeling and Management

• Developing Retail Metrics
  Creating Personal Productivity Standards
  Personal Productivity Goal Setting
  Fundamental Retail Budgeting
  Financial Performance Improvements

3.  Multi Location Operations Management and Evaluation

• Customer Service Standards
  Loss Prevention Program
  Multi Location Audit Systems
  Achieving Consistency between locations
  Building High performance Sales Teams

4.  Human Resources and Leadership

• Motivating the Average Performer
  Goal Setting
  Career Path Management
  Contemporary Human Resource Practices
  Managing and Measuring Employee Morale
  Employee Retention
  Contemporary Leadership Styles

5.  Marketing and Merchandising Strategies

• Affordable Marketing tactics for Small to Medium Retailers
  Merchandising tactics to maximize sales
  Developing a Special Events Program
  Building Customer Loyalty
  Market Differentiation for Smaller Retailers